Life Without Laces

There are some things in this world that never change. One of those is the shoelace. Shoelaces have been around since the beginning of time. Think I’m kidding? Otzi the Iceman who lived in 3300BC was found wearing shoes tied with string. The advent of modern shoelaces has been dated back to the 12th century. Like I said, they’ve been around forever. So when someone tries to change something that has remained unchanged for thousands of years, they better have a spectacular idea. In comes Hickies 2.0.

Ordinary shoelaces must be purposefully laced for maximum comfort and efficiency. Alternative lacing techniques can relieve pressure on the top of the foot, compensate for high arches, or help relieve other painful areas. But with constant tying and untying, our carefully laced shoes will need constant adjustment. Hickies has solved this problem by with a special “memory-fit performance elastomer”. They may look like flimsy rubber bands, but this material will expand and contract along with the movement of your foot allowing for maximum efficiency with every movement. Along with the unique construction, Hickies offers laces in three sizes and shows you different suggestions for lacing your shoes with Hickies.

Do you think it’s time for a shoelace revolution? Check out the freedom that could come from a #Lifewithoutlaces

www.hickies.com

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